AB Corp.hires Natasha Cooper, a popular movie actress, to be the brand ambassador for the company.The company hopes that endorsements of its products by the actress will increase the popularity of the brand and also attract a large number of customers.Receivers who respond favorably to Natasha's endorsements will express

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Source bolsters refers to the positive feelings created by a receiver towards a message source, like Natasha Cooper in this case. As she is a popular movie actress, her endorsement could create a positive image of the brand and be attractive to a large number of customers.

AB Corphires Natasha Cooper, a Popular Movie Actress, to Be the the Brand