After purchasing a fancy-cut diamond ring for his wife, Jason feels dissatisfied with his purchase as he feels that the ring was overpriced and poorly cut.Moreover, Jason feels that he should have selected the round brilliant-cut diamond rather than the fancy-cut diamond.In this scenario, Jason is experiencing

Question

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Jason is experiencing cognitive dissonance, which is the discomfort felt when holding two or more contradictory beliefs or values. In this case, he has the belief that he overpaid for a poorly cut diamond and also the belief that he should have purchased a different type of diamond. This discomfort can lead to a change in behavior, such as returning or exchanging the ring, or a change in attitude, such as convincing himself that the ring was actually a good purchase.

After Purchasing a Fancy-Cut Diamond Ring for His Wife, Jason