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The American Eurocopter Company Shows Its Product on a Large

Question 122

Multiple Choice

The American Eurocopter company shows its product on a large yacht in its advertising in the hope that it will appeal to the upper stratum of _______________, which refers to relatively homogeneous divisions in a society into which people sharing similar lifestyles, values, norms, behaviors, and interests can be grouped.


A) social class
B) reference group
C) culture
D) communications
E) usage

Correct Answer:

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