Rapp and Wunderman are subsidiaries of large agency holding companies that provide services for companies that want to communicate with consumers through telemarketing, direct mail, television, the Internet, and other forms of direct-response advertising. They are examples of ___________________ agencies.

Question

Quizplus · Accepted Answer

Rapp and Wunderman specialize in direct-response advertising and communication with consumers, which falls under the category of direct-marketing. The other options listed (collateral, boutique, interactive, and sales promotion) either do not fully encompass the services provided by these agencies or are not as accurate as the direct-marketing category.

Rapp and Wunderman Are Subsidiaries of Large Agency Holding Companies