Target market identification isolates consumers with similar lifestyles, needs, and the like, and increases the knowledge of their specific requirements.

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Target market identification groups consumers with similar traits and requirements, which enables marketers to tailor their communication strategies to meet their specific needs. Thus, by establishing this common ground with consumers, marketers can be more effective in addressing their needs through their marketing communication efforts.

Target Market Identification Isolates Consumers with Similar Lifestyles, Needs, and the Like