When positioning by product class, marketers only position against brands, and not against other product categories.
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Q1: Marketers often go after the entire market
Q2: Brand equity refers to the tangible assets
Q3: Differentiated marketing is used when the firm
Q3: The positioning by competitor approach positions a
Q6: Premium brands positioned at the high end
Q9: The determination of lifestyles is usually based
Q10: Target market identification isolates consumers with similar
Q13: The more marketers segment the market, the
Q14: Segmenting the market based on consumers' product
Q19: A marketer with an integrated marketing communications
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