A marketer with an integrated marketing communications (IMC) perspective is likely to link high relative ad expenditures with premium prices, and low relative ad expenditures with low prices.

Question

Quizplus · Accepted Answer

This statement is true as it aligns with the concept of integrated marketing communications (IMC). IMC emphasizes the importance of coordinating all marketing messages and activities to ensure consistency and coherence in brand messaging. Matching ad expenditures with price levels is a way to ensure that the brand communicates a consistent message across all channels.

A Marketer with an Integrated Marketing Communications (IMC) Perspective Is