Trade advertising focuses on wholesalers and retailers and motivates them to purchase products for resale to their customers. An alternative strategy is a promotional pull strategy, which spends money on advertising and sales promotion efforts directed toward the ultimate consumer.
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Q1: Marketers often go after the entire market
Q2: Brand equity refers to the tangible assets
Q3: Differentiated marketing is used when the firm
Q5: While positioning by product class, marketers only
Q6: Premium brands positioned at the high end
Q7: The consumer approach positions a product by
Q8:
Repositioning a product usually occurs because of
Q9: In the geographic segmentation approach, markets are
Q10: Target market identification isolates consumers with similar
Q11: In the psychographic approach to segmentation, determination
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