According to the marketing and promotions process model, the marketing process begins with the:
A)development of the brand equity.
B)development of a marketing strategy.
C)development of the promotional mix.
D)determination of the promotional budget.
E)establishment of a nano-campaign marketing strategy.

Question

Quizplus · Accepted Answer

According to the marketing and promotions process model, the marketing process begins with the development of a marketing strategy. A marketing strategy guides the overall plan for achieving the company's marketing and business objectives, and it serves as a foundation for all marketing activities, including the development of brand equity, the promotional mix, and the determination of the promotional budget.

According to the Marketing and Promotions Process Model, the Marketing