When Coca-Cola wanted to regain market share for its vitaminwater product lines, it based its marketing strategy on a __________________, or a detailed assessment of the current marketing conditions facing the company, its product lines, and its individual brands.

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A situation analysis is a comprehensive analysis that evaluates both the internal and external factors that may affect a company's marketing performance. It involves assessing the company's strengths, weaknesses, opportunities, and threats (SWOT analysis) and examining the market conditions, consumer behavior, and competitive landscape. A situation analysis helps a company to identify its marketing challenges and opportunities and develop effective marketing strategies. Therefore, when Coca-Cola wanted to regain market share for its vitaminwater product lines, it based its marketing strategy on a situation analysis.

When Coca-Cola Wanted to Regain Market Share for Its Vitaminwater