Brown's Foods Determined That Southerners Preferred Milder Mustard Than Those

Brown's Foods determined that Southerners preferred milder mustard than those in the Northeast. This led the company to develop a new "Southern Style Mustard." This strategy best exemplifies:

A) geographic segmentation.
B) lifestyle segmentation.
C) socioeconomic segmentation.
D) demographic segmentation.
E) usage segmentation.