Enliven, a sports drink manufacturer, has identified its preferred target market as men between the ages of 18 and 22 who are currently in high school or college and active in sports.Which of the following types of segmentation is Enliven using in this scenario?
A) benefit and demographic
B) psychographic and geographic
C) geographic and psychographic
D) socioeconomic and psychographic
E) demographic and psychographic
Correct Answer:
Verified
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