Merry Inc.is a nonprofit organization that employs a large number of underprivileged people.It sells art and handicrafts made by these individuals at reasonable prices.Merry's target market consists of people who believe in helping others.It uses _____ segmentation.

Question

Quizplus · Accepted Answer

Merry Inc. is targeting people who believe in helping others, which is a psychographic characteristic. The fact that the organization employs underprivileged people and sells their products at reasonable prices also suggests that it is not using socioeconomic or demographic segmentation. There is no evidence to suggest that geographic or benefit segmentation is being used.

Merry Incis a Nonprofit Organization That Employs a Large Number of of Underprivileged