Pluto Inc., a car manufacturer, makes high-end, expensive sports cars.The company targets people who live life in the fast lane and are generally considered to have flashy personalities.In this scenario, Pluto is using _____ segmentation.

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Psychographic segmentation is based on personality, lifestyle, and values. In this scenario, Pluto Inc. is targeting people with flashy personalities who live life in the fast lane, which is a psychographic characteristic. Benefit segmentation focuses on the benefits that the product offers, socioeconomic segmentation is based on income and social class, undifferentiated segmentation targets the entire market with a single marketing mix, and demographic segmentation is based on factors such as age, gender, and education level.

Pluto Inc, a Car Manufacturer, Makes High-End, Expensive Sports Cars