Dental Care, a dental hygiene products manufacturer, has come up with three types of toothpastes for different segments-whitening toothpaste for individuals who buy for aesthetic reasons, strawberry-flavored toothpaste for those concerned with the taste, and germ-control toothpaste for those looking to protect their teeth all day long.On what basis has it segmented the market?

Question

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Dental Care has segmented the market on the basis of benefits offered by the toothpaste. The three types of toothpaste cater to different needs of the consumers.

Dental Care, a Dental Hygiene Products Manufacturer, Has Come Up