Saturn Inc., a fruit juice manufacturer, came up with an advertising campaign based around the slogan, "It's a wholesome meal." The ad speaks about the nutritious content of the fruit juice and how it can assist in losing weight. With respect to the positioning strategies, this is an example of positioning by:

Question

Quizplus · Accepted Answer

This is an example of positioning by use or application, as the ad is emphasizing how the fruit juice can be used as a wholesome meal and aid in weight loss.