Mars Inc., a manufacturer of cat food in Texas, places an ad in a publication aimed at veterinarians. The ad explains why they should recommend Mars's cat food to the owners of the cats they treat. This scenario is an illustration of:
A) demographic segmentation.
B) a promotional pull strategy.
C) a loyalty marketing strategy.
D) a bait marketing strategy.
E) a promotional push strategy.
Correct Answer:
Verified
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