Companies or brands that are new to the market or those for whom perceptions are negative should focus on the benefits or attributes of the specific product or service, and not on their image.

Question

Quizplus · Accepted Answer

If perceptions are negative or the brand is new, it may be important to focus on improving the image in order to gain trust and credibility with consumers. However, a strong reputation and image can also be leveraged to market products and services.

Companies or Brands That Are New to the Market or Those