According to the American Marketing Association's definition of marketing, which of the following statements is true?
A)Most marketers are seeking a one-time exchange or transaction with their customers.
B)The focus of production-driven companies is on developing and sustaining relationships with their customers.
C)Successful companies recognize that creating and delivering value to their customers is extremely important.
D)Though marketing plays an important role in developing relationships with customers, it does not help in maintaining them.
E)By definition, a marketing transaction has to involve the exchange of money.

Question

Quizplus · Accepted Answer

The American Marketing Association's definition of marketing emphasizes the importance of creating and delivering value to customers, which successful companies recognize and prioritize. This suggests that marketing is not just about a one-time transaction, but rather about building and maintaining relationships with customers through the delivery of value. Option A is incorrect since the definition implies long-term relationships, not just one-time transactions. Option B is incorrect since production-driven companies are focused on production and not necessarily on customer relationships. Option D is incorrect since marketing does help in maintaining customer relationships. Option E is incorrect since marketing transactions can involve both monetary and non-monetary exchanges.

According to the American Marketing Association's Definition of Marketing, Which