CL Inc., a new firm, used mass media to gain traction among customers.The company used sales promotions and public relations to achieve the long-term targets and goals identified by the top management.It also opted for direct marketing on a project-to-project basis.The assimilation of these various promotional tools is commonly referred to as

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The assimilation of mass media, sales promotions, public relations, and direct marketing on a project-to-project basis is commonly referred to as integrated marketing communications (IMC). IMC involves combining all promotional tools and channels to achieve a unified message and brand image. Option A (mobile marketing) is a specific type of marketing that involves targeting customers through their mobile devices, while option B (sales promotion activities) only refers to one of the promotional tools used by CL Inc. Option D (omnichannel retailing) refers to the integration of different sales channels, not promotional tools, and option E (search advertising) only refers to advertising through search engines.

CL Inc, a New Firm, Used Mass Media to Gain Traction