In the advertising industry, terms such as new advertising, orchestration, and seamless communication were used to describe the concept of:
A)positioning.
B)integration.
C)channel conflict.
D)relationship marketing.
E)diffusion.

Question

Quizplus · Accepted Answer

The terms "new advertising," "orchestration," and "seamless communication" all point to the idea of integration, which involves combining different elements of advertising and marketing into a unified and coordinated approach. Integration aims to deliver consistent and effective messaging across multiple channels and touchpoints to create a seamless experience for the consumer.

In the Advertising Industry, Terms Such as New Advertising, Orchestration