With respect to consumer markets, advertising done by manufacturers of well-known brands on a countrywide basis or in most regions of the country is known as _____ advertising.
A)professional
B)trade
C)business-to-business
D)national
E)direct-response

Question

Quizplus · Accepted Answer

National advertising refers to advertising done by manufacturers of well-known brands on a countrywide basis or in most regions of the country. Professional advertising is aimed at professionals, trade advertising targets intermediaries, business-to-business advertising is between businesses, and direct-response advertising aims for a response from the customer.

With Respect to Consumer Markets, Advertising Done by Manufacturers of Well-Known