Retail or local advertising often takes the form of
A)trade advertising.
B)selective-demand advertising.
C)bait-and-switch advertising.
D)direct-action advertising.
E)indirect-response advertising.

Question

Quizplus · Accepted Answer

Direct-action advertising is the type of advertising that encourages customers to take immediate action, such as visiting a store or making a purchase. This is commonly used in local or retail advertising to drive traffic and sales to a specific location. Trade advertising is aimed at other businesses in the industry, selective-demand advertising is aimed at a specific target market, bait-and-switch advertising is unethical, and indirect-response advertising is focused on brand building rather than driving immediate sales.

Retail or Local Advertising Often Takes the Form of