In the context of advertising for consumer markets, _____ advertising focuses on creating demand for a specific company's brand.
A)primary-demand
B)selective-demand
C)trade
D)professional
E)industrial

Question

Quizplus · Accepted Answer

Selective-demand advertising aims to create demand for a particular company's brand. Primary-demand advertising seeks to create demand for a product category as a whole, while trade advertising targets wholesalers and retailers. Professional advertising is aimed at professionals in a particular industry, and industrial advertising focuses on promoting products or services to other businesses.

In the Context of Advertising for Consumer Markets, _____ Advertising