DocStock Inc., a company that manufactures stethoscopes, has placed an ad in MediMag, a magazine primarily read by doctors. The company is trying to improve sales by directly reaching out to its primary market segment. This is an example of:
A)business-to-business advertising.
B)trade advertising.
C)professional advertising.
D)primary-demand advertising.
E)direct-action advertising.

Question

Quizplus · Accepted Answer

The ad is placed in a magazine primarily read by doctors, which targets a specific professional audience, thus making it an example of professional advertising.