_____ advertising is targeted at marketing channel members such as wholesalers, distributors, and retailers in order to encourage them to stock more of a particular brand.
A)National
B)Selective-demand
C)Professional
D)Trade
E)Retail

Question

Quizplus · Accepted Answer

Trade advertising is targeted at marketing channel members and aims to encourage them to stock more of a particular brand. It is used to increase the demand for products among wholesalers, distributors, and retailers, and may include promotional messages, product demonstrations, and other incentives to encourage these intermediaries to support the brand.

_____ Advertising Is Targeted at Marketing Channel Members Such as Wholesalers