One of the major tools of straight-to-consumer marketing is _____ advertising, where a product is promoted through an ad that encourages the consumer to purchase straight from the manufacturer.
A)direct-response
B)primary-demand
C)business-to-business
D)trade
E)selective-demand

Question

Quizplus · Accepted Answer

Direct-response advertising is the best choice because it directly prompts the consumer to purchase from the manufacturer, bypassing any intermediary retailers. Primary-demand advertising is more focused on creating demand for a product category, while business-to-business and trade advertising are geared towards promoting products for businesses rather than individual consumers. Selective-demand advertising is more focused on promoting a specific brand within a product category rather than promoting direct purchase from the manufacturer.

One of the Major Tools of Straight-To-Consumer Marketing Is _____