Which of the following is true of the Internet as a marketing medium?
A)It is considered to be a traditional medium.
B)It does not facilitate two-way communication.
C)It enables marketers to gather valuable personal information from customers.
D)It does not enable real time adjustment of offers.
E)It cannot be integrated with other media programs such as direct mail and telemarketing.

Question

Quizplus · Accepted Answer

The Internet enables marketers to gather valuable personal information from customers through various means such as website tracking, social media monitoring, and email marketing. This information can be used to personalize marketing messages and improve targeting. However, ethical concerns and privacy regulations must be considered.

Note: Options A, B, D, and E are all incorrect. The Internet is not considered to be a traditional medium, it does facilitate two-way communication, it enables real-time adjustment of offers through methods such as dynamic pricing and A/B testing, and it can be integrated with other media programs for a cohesive omnichannel marketing strategy.

Which of the Following Is True of the Internet as a Marketing