Sales promotions targeted at the ultimate users of a product, such as sampling, coupons, contests, or sweepstakes are part of:
A)consumer-oriented sales promotion.
B)trade-oriented sales promotion.
C)buzz promotion.
D)bait-and-switch sales promotion.
E)channel-initiated sales promotion.

Question

Quizplus · Accepted Answer

Consumer-oriented sales promotion includes sales promotion activities that aim at increasing sales directly to consumers. These promotions are targeted towards the end-users or customers and include activities like sampling, coupons, contests, or sweepstakes.

Sales Promotions Targeted at the Ultimate Users of a Product