Sales promotion programs targeted at marketing intermediaries such as wholesalers, distributors, and retailers are part of:
A)consumer-oriented sales promotion.
B)trade-oriented sales promotion.
C)user-oriented sales promotion.
D)intrinsic sales-promotion.
E)bait-and-switch sales promotion.

Question

Quizplus · Accepted Answer

Sales promotion programs targeted at marketing intermediaries such as wholesalers, distributors, and retailers are trade-oriented sales promotion. These programs are designed to motivate intermediaries to carry and sell the marketer's product to end-users.

Sales Promotion Programs Targeted at Marketing Intermediaries Such as Wholesalers