Because of the perceived objectivity of the source,which element of the promotional mix is usually regarded as most credible?
A)advertising
B)publicity
C)packaging
D)sales promotion
E)direct marketing

Question

Quizplus · Accepted Answer

Publicity is usually regarded as the most credible element of the promotional mix because it comes from an objective source, such as news outlets or industry publications, rather than from the company itself. This perceived objectivity can make publicity more trusted and influential than other forms of promotion, such as advertising or sales promotion.

Because of the Perceived Objectivity of the Source,which Element of the Promotional