_____ is a promotional mix element that allows for direct contact between a buyer and seller and allows a message to be modified according to the needs or reactions of the customer.
A)Advertising
B)Sales promotion
C)Public relations
D)Publicity
E)Personal selling

Question

Quizplus · Accepted Answer

Personal selling is the promotional mix element that allows for direct contact between a buyer and seller and allows a message to be modified according to the needs or reactions of the customer. It involves a face-to-face interaction where the salesperson can answer questions, address concerns and persuade the customer to make a purchase.

_____ Is a Promotional Mix Element That Allows for Direct