The first step in the IMC planning process is:
A)the analysis of the communication process.
B)the determination of a budget.
C)the review of the marketing plan.
D)the development of an advertising message.
E)the distribution of sales promotion materials.

Question

Quizplus · Accepted Answer

Reviewing the marketing plan is the first step in the IMC planning process because it helps to identify the target audience and set communication objectives that are aligned with the overall marketing strategy. Without a clear understanding of the marketing plan, it is difficult to create an effective IMC plan. Analysis of the communication process, determination of a budget, development of an advertising message, and distribution of sales promotion materials are all important steps in the IMC planning process, but they come after reviewing the marketing plan.

The First Step in the IMC Planning Process Is