Advertisers continue to use sexual appeals to advertise products such as beer,cigarettes and cosmetics:
A) to break through the advertising clutter and draw attention to their brands
B) because they are much more effective at creating sales than any other kinds of appeals
C) because these types of appeals are very acceptable to most people including women
D) because most TV shows contain sex and violence,which suggests these types of appeals will be popular with consumers
E) to support a positioning strategy that is aimed at creating brand recognition as opposed to brand purchase
Correct Answer:
Verified
Q11: Proponents of advertising argue that:
A)advertising provides consumers
Q12: Food industry leaders do not think they
Q13: Which of the following describes the use
Q14: Advertising is the target of controversy and
Q15: Which of the following statements describes consumers'
Q17: The Children's Food and Beverage Advertising Initiative
Q18: Which of the following ads would likely
Q19: The type of advertising appeals that has
Q20: Critics of advertising contend:
A)the amount of advertising
Q21: A recent trend in advertising is _
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