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Advertisers Continue to Use Sexual Appeals to Advertise Products Such

Question 16

Multiple Choice

Advertisers continue to use sexual appeals to advertise products such as beer,cigarettes and cosmetics:


A) to break through the advertising clutter and draw attention to their brands
B) because they are much more effective at creating sales than any other kinds of appeals
C) because these types of appeals are very acceptable to most people including women
D) because most TV shows contain sex and violence,which suggests these types of appeals will be popular with consumers
E) to support a positioning strategy that is aimed at creating brand recognition as opposed to brand purchase

Correct Answer:

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