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Critics of Advertising Claim Advertising Makes Consumers Buy Things They

Question 59

Multiple Choice

Critics of advertising claim advertising makes consumers buy things they do not need use,but its proponents argue that:


A) this charge attributes too much power to the power of advertising to make consumers do things against their will
B) this charge ignores the fact consumers have the freedom to make up their own minds and make their own choices when confronted with advertising
C) if this charge is correct,products with multimillion-dollar advertising budgets should not fail--but the reality is many do
D) because many of our lower level needs are satisfied,it is natural that consumers might buy products that are advertised as appealing to the satisfaction of higher order needs
E) all of the above are valid arguments against the charge that advertising makes consumers buy things they do not need

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