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One of the Reasons Many Companies Are Struggling with Their

Question 48

Multiple Choice

One of the reasons many companies are struggling with their multicultural marketing efforts is:


A) multiculturals are not targeted by ad campaigns
B) the lack of diversity among their employees and ad agencies
C) subcultures that value fun over work are hard to target
D) multicultural groups mostly have similar tastes and preferences as non-multicultural groups
E) the small size of multicultural markets does not justify the expense

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