It Has Been Argued That Marketing and Advertising Should Embrace

It has been argued that marketing and advertising should embrace multicultural marketing and diversity because these firms:

A) have abundant resources and can afford to target infinite numbers of niche markets
B) the lack of diversity among their employees and ad agencies and therefore should compensate by expanding ethnocentrism
C) operate on the cutting edge of social evolution
D) government regulations require them to do so
E) will gain greater respect among industry members by doing so