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A Large Cosmetics Company Cancelled All of Its Advertising in a Women's

Question 44

Multiple Choice

A large cosmetics company cancelled all of its advertising in a women's magazine in response to an article in the magazine that claimed this company tested its cosmetics on animals even though later in the article,this claim was refuted.This is an example of:


A) the fact that advertisers need the media more than the media need individual advertisers
B) an attempt at economic censorship by the cosmetic company that cancelled its ads
C) a violation of the advertiser's First Amendment rights to free speech
D) the use of a fear appeal by an advertiser
E) none of the above

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