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Magazine and Newspaper Publishers Have Traditionally Argued That They Keep

Question 80

Multiple Choice

Magazine and newspaper publishers have traditionally argued that they keep advertisers from influencing the editorial content of their publications by:


A) separating editorial and advertising offices
B) barring the advertising sales force from reading articles before they are published
C) prohibiting editorial employees from participating in advertising sales calls
D) refusing to give favorable editorial consideration to a company simply because it advertises in their publication
E) doing all of the above

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