Marketers that argue advertising is NOT a barrier to market entry contend:

Question

Quizplus · Accepted Answer

Marketers arguing that advertising is not a barrier to market entry believe that advertising is only one factor contributing to the large scale effects that may deter new entrants. They acknowledge that advertising can be expensive and may require economies of scale, but they do not see it as the primary barrier to entry. The evidence provided in the other options may support the idea that advertising can contribute to market power or competitiveness, but they do not necessarily disprove the notion that it can be overcome or that it is not the main deterrent to entry.

Marketers That Argue Advertising Is NOT a Barrier to Market