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Imagine If an Advertiser Accused the Ad Agency That Developed

Question 14

Multiple Choice

Imagine if an advertiser accused the ad agency that developed its ad campaign of misrepresenting the advertiser as chauvinistic,sued the agency,and won its lawsuit.How might this impact the advertising industry?


A) Ad agencies could be more aware of creative limitations and would stick with more traditional ad campaigns.
B) There would no longer be any limitations on ad agencies' creative thinking.
C) The public relations that resulted from the lawsuit would more than compensate the advertiser for the losses it experienced as a result of the faulty ad.
D) The consequences would be in direct proportion to how long the ad was run and what media were used.
E) There would be no consequences because such lawsuits are illegal.

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