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Of the Council of Better Business Bureaus

Question 22

Multiple Choice

of the Council of Better Business Bureaus?


A) The NAD may ask advertisers to supply appropriate substantiation for advertising claims in question.
B) If substantiation provided by advertisers is unsatisfactory,the NAD can negotiate with advertisers to modify or discontinue the advertising in question.
C) The NAD generally refers unsubstantiated advertising claims directly to the Federal Trade Commission.
D) The NAD's advertising monitoring program is the source of many of the cases it reviews.
E) All of the above statements about the National Advertising Division (NAD) of the Council of Better Business Bureaus are true.

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