The key elements in the FTC's definition of deception are that the representation,omission,or practice must be likely to mislead the reasonable consumer and that it have:

Question

Quizplus · Accepted Answer

Materiality is a key element in the definition of deception because the representation or omission must be important enough to affect a consumer's decision-making process. This means that the misrepresentation must be material, or have a significant impact on the consumer's choice. Selective exposure, selective retention, multiple interpretations, and peripheral importance are not key elements in the FTC's definition of deception.

The Key Elements in the FTC's Definition of Deception Are