In 1995,the Federal Trade Commission issued a complaint against the manufacturers of New Balance and Saucony athletic shoes based on their "Made in the USA" advertising claims.The FTC claimed the ads were misleading since imported soles and upper parts were used to make the shoes.These claims can be viewed as deceptive under the FTC's requirement of:

Question

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The FTC's requirement of affirmative disclosure requires advertisers to disclose any limitations or qualifications that could affect consumers' understanding of a product's attributes or benefits. In this case, the "Made in the USA" claim was misleading since imported parts were used in the manufacturing process, and this fact should have been disclosed in the advertising. Therefore, the claims were deceptive under the FTC's affirmative disclosure requirement.

In 1995,the Federal Trade Commission Issued a Complaint Against the Manufacturers