Under the FTC program of _____,Novartis Corporation was required to run advertising informing consumers that it could not substantiate its claim that Doan's pills were superior to other over-the-counter analgesics in treating back pain.The FTC wanted to make sure consumers were not under any false impression that Doan's was a superior medication.

Question

Quizplus · Accepted Answer

The scenario described fits the definition of corrective advertising, which is a type of advertising required by the FTC to counteract false or misleading advertising claims that a company has made in the past. In this case, Novartis Corporation was required to run corrective advertising to inform consumers that it could not substantiate its claim that Doan's pills were superior to other over-the-counter analgesics in treating back pain. The purpose of corrective advertising is to correct any false impressions that consumers may have gained from the previous advertising campaign.

Under the FTC Program of _____,Novartis Corporation Was Required to Run