Which type of advertising claim is most likely to result in one company suing another under the Lanham Act?

Question

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Comparative advertising claims directly compare a company's product or service to that of a competitor. This type of claim is more likely to result in one company suing another under the Lanham Act for false or misleading advertising. The Lanham Act prohibits false or misleading statements in commercial advertising and allows companies to sue their competitors for damages arising from such statements.

Which Type of Advertising Claim Is Most Likely to Result