The field of direct marketing is subject to rules,guidelines,and standards issued by:

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The field of direct marketing is subject to rules, guidelines, and standards issued by all of the above entities. The U.S. Postal Service regulates the mailing of advertising materials, the Federal Communications Commission regulates telemarketing and electronic marketing, the Direct Selling Association provides ethical standards for direct selling companies, and the Federal Trade Commission regulates deceptive and unfair marketing practices.

The Field of Direct Marketing Is Subject to Rules,guidelines,and Standards