According to an international marketing scholar,the most visible as well as the most culture bound part of a firm's marketing functions is its:

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Promotion is the most visible and culture-bound part of a firm's marketing functions because it involves communication and advertising messages that are tailored to specific cultures and target audiences. The way promotions are perceived and received can vary greatly across different cultures, making it essential to adapt marketing communication strategies to fit the local market. Pricing, product development, distribution, and inventory management are important functions as well but may not be as visibly impacted by cultural differences.

According to an International Marketing Scholar,the Most Visible as Well