Most Asian women are shy about their bodies.Eight-two percent of all Korean women sleep with underpants and a bra under their nighties.This would be important _____ information to a company like Victoria's Secret as it expands into Korean markets.

Question

Quizplus · Accepted Answer

The information provided is related to the cultural aspect of the Korean market. Understanding cultural norms and beliefs is crucial for any company entering a foreign market, especially in the clothing and lingerie industry where preferences and attitudes towards body image vary widely across different cultures. Knowing that most Korean women are shy about their bodies and tend to wear undergarments under their nighties could help Victoria's Secret tailor their marketing strategies and product offerings to cater to the local culture and preferences. Demographic information (such as age, gender, income) and economic factors (such as GDP, inflation rate) are also important for market analysis, but they are not directly relevant to the cultural insight provided in this statement. Political and infrastructure factors are even less relevant in this context.

Most Asian Women Are Shy About Their Bodies