Direct marketing experts believe loyalty programs are poised for tremendous growth in South America. These experts believe as a result of the importance of personal relationships as well as a strong sense of family that is pervasive on the continent, marketing programs that emphasize relationships will perform better than others. This strong sense of family and the importance of relationships would both be classified as:

Question

Quizplus · Accepted Answer

The strong sense of family and importance of relationships are both cultural values, as they are deeply ingrained in the social norms and traditions of South American society.

Direct Marketing Experts Believe Loyalty Programs Are Poised for Tremendous